The Facebook Trap – You are Just a Product!

Today, there are more than a million companies on Facebook, more than half of which are on the fortune 500 list. The industry always follows the target audience. People don’t visit websites on a daily basis, but they do visit their own Facebook page. This level of two-way customer communication, like on Facebook, is nowhere else. With more than 2,000 employees and two huge offices worldwide at its headquarters in Palo Alto, Mark Zuckerberg’s company is worth roughly $ 6 billion. And although Zuckerberg has come a long way from Harvard so far, certain details of his past still haunt him. In 2021, a rather unpleasant conversation came out in public, which Zuckerberg allegedly had with a fellow student at the time about the first Facebook users.

Mark Zuckerberg
Mark Zuckerberg. Source: Wikipedia

If you ever need info about anyone at Harvard, I have over 4000 emails, pictures, addresses. People just submitted it. I don’t know why, but they “trust me”, dumb f***s.

Mark Zuckerberg

For many, Zuckerberg justified their biggest fears about privacy. Mark Zuckerberg is an extremely reticent personality despite running the world’s largest social networking site. People sometimes question whether they have the sense of responsibility they need to run Facebook. He doesn’t like to appear in public, though he has to learn this too or hand over the leadership to someone else. Then there’s even a phenomenon known as ‘Facebook fatigue’. You don’t want to know everything about your friends. It’s like the phone is always ringing and you should always pick it up. Facebook has reshaped friendships and not necessarily in a positive way, in fact, it can be said to have distorted our image of it. But it seems that even Zuckerberg’s biggest critics couldn’t resist the biggest Facebook mania. It will be harder and harder to stay out of it because it connects people to a level that no one had expected before, but we still have to fight the damage it does. The biggest change in the coming years will be that Facebook will move from a simple social portal to a general engine for social media. Facebook will be the social infrastructure while the internet is pretty slowly being transferred to mobile phones and Mark Zuckerberg knows exactly that. So the Facebook of the future will be completely different from what we know today. The story of Facebook is a great example of how one can make a mistake or two if one wants to release a really popular product.

The world is no longer at all like the one in which most of us have grown up. People do things that seem wrong. The old rules are no longer valid and the majority is completely confused because there are so many profound changes taking place in society that we have not seen since the middle of the 16th century. Everyone is connected to everyone and we need to be aware within ourselves that we are interacting with each other through our actions. Also for the lives of people who live on the other side of the world. It is important to recognize that what we do here always has an impact on those who live there as well. For ‘there’ does not exist, only ‘here’. Everything on the internet counts here and now, forever. If someone says or does something, those around you will know about it, but others will not. At least in most cases. If, on the other hand, we say or do something on Facebook, not only our friends will know about it, but also, for example, our acquaintances who we nominated two years ago but don’t really talk to them. Plus, they can share our posts and get to strangers. The majority does not take this into account at all.

The majority ignore the fact that Facebook is not a charity, but a maximally profit-oriented company and is not free. We might think so, but we actually pay for the service with our data. Our personal information is the commodities that Facebook trades. We are the product they sell.

Graham Cluley (Computer Security Expert)

The product is the user. With your date of birth, the things you like, along with your email address, interests, and hobbies. Experience has shown that people are dangerously light-hearted about their data. An experiment was conducted to demonstrate this. An account was created for a small green frog and 200 people were nominated as friends on behalf of the frog. Roughly half of them eagerly shared all of their personal information with Freddie, the frog. Their names, their list of friends, their information about their studies… The list is endless.

Graham Cluley
Graham Cluley. Source: Wikipedia

The general problem is that personal information is not accidentally considered personal. And once they go online, they can no longer disappear. They stay up forever and irrevocably, which means they can be stolen later.

Graham Cluley (Computer Security Expert)

If someone doesn’t want to stand out in the city’s main square and shout all the secrets with a megaphone, don’t put them on the internet either. If we don’t want to make something public, don’t post it on the internet. This is because we entrust our data to companies whose business model does not always serve to keep the data confidential.

Graham Cluley (Computer Security Expert)

Whatever Facebook’s business model, it visibly works. Therefore, then we have to adapt to the situation. The digital lifestyle, the fact that quite a lot of our lives take place online, will lead to games like this. It could easily be that what happens on Facebook is just the beginning. The next generation of social media will soon move into our lives and one day both Facebook and Twitter will be as obsolete as the telegraph.

It is not Facebook or Twitter that will change society, rather they will only add fuel to the change. They are promoting a change that is irreversible, but has a total lead time of at least another 150 years and at the end of the period a completely different world awaits mankind.

Source: Youtube